On day 27 of my 'Touring the World' virtual book tour, I stop off at John Kremer's site. John is a respected book marketing expert and the author of numerous books including 1001 Ways to Market Your Books. At writers' conferences, he often presents on book marketing, publishing, writing, branding, and more. When John asked me if I could supply an article on marketing tips, I knew I had the perfect article, especially since we're heading into major promotion time--the pre-Christmas rush.

Book Signings Are Your Best Friends

So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?

Book signings are your lifeline -- your best friends.

Before you step out into virgin territory and cross that boundary that is called a book signing, endless questions will bombard your brain. How many books should you expect to sell? What if you don’t sell any books? And what if someone should ask that one little question that makes you quiver and shake in your shoes: “What’s your book about?”

Read the entire article on John Kremer's site.